You’ve put your heart and soul into launching your small business. Now you need to help customers find you. In addition to investing in sales and marketing efforts, you can get your business in front of your prospects via a variety of online sources, many of which offer free basic listings.
Here are nine essential places to start:
- Google My Business
Your business needs to show up in Google when consumers do a local search. You can create a free business listing with Google My Business, Google’s official business listing process. Your business listing provides key information about your company, including hours of operation, and will allow it to show up in Google Maps. You also can add photos, printable coupons and much more.
Register it online here or call 1-844-491-9665. (Note that creating a business listing is different than building a website and trying to get it found in search results for specific search terms you may want to target like “Minneapolis hair salons” or “San Jose manufacturers.”)
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Don’t overlook the popular search engine Bing; you can list your business for free on Bing. Check first to see if Bing already lists your business, and then complete your profile and verify your listing. You’ll find complete instructions here.
AllBusiness.com Business Directory: Sign up now for your free company profile!
Your business doesn’t have to have a Facebook Page, but with more than 2 billion active daily users, you may be missing out if you don’t have one. When you create your Facebook business Page, you will be able to include your business location and hours, add photos and events, and interact with individuals who comment on your page. (It’s also a great way to separate your personal activity on this popular platform from that of your business.) You can create a business page on Facebook for free here.